The Beast, dive bar and local Brunswick East institution, was coming up on a decade of slinging burgers, live music and loose times. The word from above was the venue was due for a refresh, with the guts of the interior to be reworked, and the scope of the music program and food offering to be expanded. The 2.0 venue and identity was to lean Americana, dial up the classic diner and dive bar spirit and double-down on its status as ‘Brunswick East’s local rec-room’.