Section 8 is an iconic Melbourne container bar and live music venue serving up sunshine, social lubrication and good times since 2006. Think DJs all week, rotating wall artwork, plus free entry, forever. It’s hella neat. Coming up on their sweet sixteenth, the team behind Section were keen to hit F5 on their branding as they’d worked with a loose collection of assets for years. They wanted something playful, something that leaned youthful, and something that reflected the diversity of the sub-cultures who go there. Most importantly, they wanted a fresh logo that matched the energy of the venue.