Beast City are the burger-slinging residents on the corner of Swanston and Little Bourke Streets in Melbourne's CBD. Big burger energy in a chaotic pocket of the city. The venue had been running with a basic identity since opening, and needed a more evolved and cohesive look aligned with its direction. Having workshopped with the team, this fresh look had to be vibrant and punchy to match the venue's personality, youthful clientele and energy of its location.