Here we’ll cover a very brief snapshot of Ryan and the practice. Very brief.
We’re an independent Melbourne design studio with a focus on brand and motion. Led by Ryan Walker, we partner with founders, agencies and brand teams globally to create expressive brand strategies, visual identities, motion systems and motion production work.
Our work is culturally-informed and seen across the fields of music, arts, retail, technology, hospitality, automotive, real estate and more. We don't have a house style, but house values we bring to the work. Expression. Optimism. Impact. Personality meets practicality.Authenticity? Paramount. Day-one energy, every day.
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Creating a series of Instagram Stories tap games for the UK's favourite chocolate
The brief
Maltesers products, heavily gamified in the real world, so what if this could be replicated on social? The proposal was to introduce a series of Instagram Story tap games covering the entire product portfolio. The ideas were there. Bunnies? Reverse whack-a-mole. Reindeer? A side-scroller in the clouds. With the concept given the green light, next came brainstorming the games, working out the mechanics, building the audio library and creating the pixel art. All the good stuff.
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Agency: AMV BBDO
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Outcome
Games. Games. Games. Boosted engagement. More eyes on Maltesers for longer. General 8-bit goodness. Each game was inspired by real world behaviours, and made true to the spirit of each product. Not inspired by Flappy Bird at all, these games were designed to feature an 'Impossible' final level, intended to be just that. The broader vision for this series is to introduce giveaways, host competitions and engage with influencers. Go on, have a crack via the Maltesers UK IG page.