Maltesers products, heavily gamified in the real world, so what if this could be replicated on social? The proposal was to introduce a series of Instagram Story tap games covering the entire product portfolio. The ideas were there. Bunnies? Reverse whack-a-mole. Reindeer? A side-scroller in the clouds. With the concept given the green light, next came brainstorming the games, working out the mechanics, building the audio library and creating the pixel art. All the good stuff.