Maltesers products are heavily gamified in the real world, so what if that could be replicated on social? The proposal was a series of Instagram Story tap games covering the entire product portfolio. Bunnies? Reverse whack-a-mole. Reindeer? A side-scroller in the clouds. With the concept given the green light, we got stuck into brainstorming the games, working out mechanics, building the audio library and creating the pixel art. All the good stuff. The result? Games. Games. Games. Each was inspired by real-world behaviours and designed to stay true to the spirit of its product, with an ‘Impossible’ final level intended to be just that. General 8-bit goodness, with boosted engagement and more eyes on Maltesers for longer. The broader vision was to introduce giveaways, competitions and influencer activity. Go on, have a crack via the Maltesers UK IG page.