COVID was tricky time for all across 2020 and 2021, notably so for those in hospitality, music and performing arts. Cue a snap lockdown project by the good folks at hospitality group Office of Public Works, who decided to launch a charity beer that would give a percentage of profits back to those impacted across the industry. Launching with a pale ale made for easy drinking, the brief was to create a logo and identity that felt like the sun in your face at knock-off hour.