COVID was a tricky time for all across 2020 and 2021, notably so for those in hospitality, music and performing arts. Cue a snap lockdown project by the good folks at Office of Public Works, who launched a charity beer giving a percentage of profits back to those impacted across the industry. Launching with a pale ale made for easy drinking, the brief was to create a logo and identity that felt like the sun in your face at knock-off hour. The result was identity, packaging, print and social bits and bobs, developed mostly over a weekend and taking cues from 70s brands and television. Low-fi, relaxed and suitably sunny, much like the beer itself. Knockoff kicked on beyond the lockdowns of ’21 and can still be nabbed at many bars across Melbourne today.