Here we’ll cover a very brief snapshot of Ryan and the practice. Very brief.
We’re an independent Melbourne design studio with a focus on brand and motion. Led by Ryan Walker, we partner with founders, agencies and brand teams globally to create expressive brand strategies, visual identities, motion systems and motion production work.
Our work is culturally-informed and seen across the fields of music, arts, retail, technology, hospitality, automotive, real estate and more. We don't have a house style, but house values we bring to the work. Expression. Optimism. Impact. Personality meets practicality.Authenticity? Paramount. Day-one energy, every day.
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Identity design and packaging for an eco-friendly Australian protein brand
The brief
Green Planet Protein is a start-up vegan protein powder that’s made exclusively from Australian sourced ingredients, features biodegradable packaging, is carbon-negative and donates a portion of profits to help reforestation. The perfect client, basically. We were approached to develop the brand identity, packaging and photography. It had to be minimalist, speak to the eco-minded, and positioned on the premium end.
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Outcome
A minimalist identity featuring colours and patterns lifted from the Australian landscape. The main typeface, Canela, was chosen not only for premium positioning purposes, but also practical ones given serif typefaces use less ink to produce. Particular focus was given to colour. The muted palette, inspired by lush canopy-covered rainforests, also carries a double meaning. It borrows from the iconic Australian-made logo, handy for when the complete range reaches the shelves. Naturally, until then, you can shop Green Planet online or via Amazon.