NOMO, short for ‘No More Missing Out’, is a mobile platform helping people scroll less and build healthier online habits without banning social media apps. Developed by leading behavioural scientists, the platform helps parents and educators reduce the time teens and the chronically online spend spend connected. Scroll less and live more. In 2024, Koto Studio was tasked with establishing the brand and foundation product design, with us brought in to define the motion identity. Given the platform’s focus on spending less time online, Koto’s identity took an organic, offline-infused campus ‘zine’ direction with a tasteful 90s nod. The motion identity amplified this through low-FPS goodness, stretchy and morphing logo and type treatments, a variable halftone texture system and a live, reactive brand avatar with a suite of motion states and behaviours. Big thanks to Koto and NOMO for having us on this 🙌