Campaign identity and artwork for Abbotsford Convent's winter 2025 event
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2025
BAT MASSIVE at Abbotsford Convent - a nocturnal assembly of art, ecology and ascension. Co-presented with Wildlife Victoria and Triple R as part of the Convent's WinterLive program, BAT MASSIVE was to explore human and non-human experiences in exile; a nomadic reverie of the places we always return to. The event was to move through a special bat crossing, punctuated by sound and light installations, live music acts, immersive projections, pop-up bars and food curated by community providores and more. We worked with the WinterLive team on the event's identity and artwork.
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The artwork direction took a contemporary gothic, after-dark focus. All led by custom event typography and a central motif that offered a practical nod to bat echolocation, and an aspirational one to seasonality and ascension. Massive (heh) thanks to the Abbotsford Convent team for the chance to collaborate on this, plus a shout to all those below.
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Credits:
(PHOTOGRAPHY) Duncographic. (SOUND) Miles Brown, Simona Castricum, Nikodimos, Ai Yamamoto, Rita Bass, Mothafunk, DJ Colette, General Feelings Sound, DJ Friday, Luqman Music and DJ Gorani. (PROJECTIONS) Yandell Walton. (MIXED REALITY EXPERIENCE) Phoria. (BAR) Runner Up Rooftop. (BAT TOURS) Mappa Outdoor. (GENERAL) Abbotsford Convent team plus Wildlife Victoria and Triple R.
