Paradise down a city laneway. A week-long beach birthday bash takeover to see off summer and see in Section 8’s 19th birthday. 30 DJs over 7 days, 5 tonnes of sand, plus themed cocktails, games and assorted goodness. We worked with the team to craft the event identity and campaign across the streets, social and press. Bright and loose, with big cowabunga energy. Sand for days too which proved so tricky to eventually remove. Huge thanks to the Section 8 team as usual for getting us across this.