Campaign artwork for Section 8's summer 2025 beach party event series
CATEGORY:
AGENCY:
YEAR:
2025
Paradise down a city laneway. A week-long beach birthday bash takeover. 30 DJs over 7 days, 5 tonnes of sand, plus themed cocktails, games and assorted goodness. This was an event to see off summer and see in Section 8's 19th birthday. We worked with the team to craft the event identity.
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Outcome
Campaign identity design for spread to the streets, to social and to the press. Bright and loose design direction, feat. big cowabunga energy. Sand for days which proved so tricky to eventually remove, that too. Huge thanks to the Section 8 team as usual for getting us across this.
CHALLENGE
APPROACH
Credits:
Dina Amin (Mrs Wallace), Plakkit, Beat Magazine and Elliot Grunewald (OTT)
