La Chinesca

In late 2024, Melbourne's Aster kicked off Tuesday Takeover, a weekly series of space and kitchen takeovers by local restaurants. First up was La Chinesca, a Mexican x Chinese-themed evening by Carlton North operators Sleepy’s Bar and Cafe, paired with wines picked by Aster. Rich creative territory that made for a juicy identity commission. The result was a bright and casual campaign identity taking cues from classic and contemporary Chinese and Mexican hospitality design, packaged across poster artwork, eDM and social assets. Such a neat brief, and a big thanks to the usual legends below.

Campaign identity for a Chinese-meets-Mexican foodie event

CATEGORY:
YEAR:
2024
Credits:
Mia Goreng (Marketing Manager) and Manny Platsis (Venue Manager)
Campaign Identity
Artwork
Rollout
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La Chinesca

In late 2024, Melbourne's Aster kicked off Tuesday Takeover, a weekly series of space and kitchen takeovers by local restaurants. First up was La Chinesca, a Mexican x Chinese-themed evening by Carlton North operators Sleepy’s Bar and Cafe, paired with wines picked by Aster. Rich creative territory that made for a juicy identity commission. The result was a bright and casual campaign identity taking cues from classic and contemporary Chinese and Mexican hospitality design, packaged across poster artwork, eDM and social assets. Such a neat brief, and a big thanks to the usual legends below.
Campaign Identity
Artwork
Rollout
Credits:
Mia Goreng (Marketing Manager) and Manny Platsis (Venue Manager)
CATEGORY:
AGENCY:
YEAR:
2024