Melbourne’s Section 8 was once again hosting their annual week-long summer beach event in 2026. Think 30 DJs, 5-tonnes of sand, plus collaboration cocktails, games and more hectic goodness. We worked with the Section team to craft the campaign identity and rollout works. Like the 2025 campaign, the design direction was all about loose beach energy. Paradise in the parking lot. Feet up, drinks down. We also worked with major sponsor Coopers on a partnership merchandise run throughout the campaign. Huge thanks to the Section 8 team as usual for getting us across this.