Google Play was turning ten in 2022. The brand had become a tad transactional, and wasn’t living up to its name or purpose as a platform of discovery. R/GA New York, who were tackling the rebrand, had built the visual identity system around the core idea of the prism, revealing different sides of play. In late 2021 I was linked up with the brand team in New York to help bring this to life, taking the system and logo into 3D, building the motion identity and defining how the prism could behave across the broader identity. Over three months we developed the main logo sequences and a suite of prism behaviours that dialled up the play. Google gave the green light in mid-2022, with the new identity now rolling out globally.