In early 2024, Ferdydurke, a late-night Melbourne fixture on Tattersalls Lane, was coming up on 12 years in the game and was due for a spruce. Long-time collaborators the Office of Public Works group had a new vision; a neighbourhood wine and cocktail bar to take over the heritage-listed loft space. Think serious date-night vibes, done with playful spirit and made for intimate hangs. A rotating list of classic and modern wines with a focus on local producers. Australian botanical plants and vintage nic-nacs adorning the space. Jazzy house to northern soul spinning on the decks. Seasonal grazing plates from saison black truffle to smoked tomato and goat's cheese. Cue a chef's kiss hand gesture. The new concept needed a brand direction and identity to embody this vision, the energy of the space and the personality (plus personalities) behind the offering.