In early 2024, Ferdydurke, a late-night Melbourne fixture on Tattersalls Lane, was coming up on 12 years in the game and was due for a spruce. Long-time collaborators the Office of Public Works group had a new vision; a neighbourhood wine and cocktail bar taking over the heritage-listed loft space. Think serious date-night vibes, done with playful spirit and made for intimate hangs. Cue a chef’s kiss hand gesture. We worked with the team throughout the build and launch, developing the identity across signage, interiors, menus, music program materials and more. The direction channelled the confidently upmarket but welcoming neighbourhood feel, led by an expressive wordmark with tall, floral-treated letterforms nodding to the loft’s architecture, alongside a bespoke character mark. Earthy browns and greens met vibrant pinks and reds for a flexible colour system. Special thanks to the OOPW team for the opportunity.