An interactive series of digital commerce ads covering the core range of products within the UK. Each flavour boasts unique pour dynamics and sound design. Size, weight, density, they all came into play, as did real physics tests and homework on the brand's use of music. A nutty obsession for detail, that too. This series was also designed to be both highly scalable and easily adaptable across different products and regions. The numbers were neat too. Instagram’s standard Stories click-through-rate is 1%. These ads hit 6%.