NOMO, short for 'No More Missing Out', is a mobile platform that helps people scroll less and build healthier online habits without banning social media apps. The app was developed by leading behavioural scientists to help parents and educators reduce the time teens spent online, and the chronically online in general to scroll less and live more. By hitting milestones, users can unlock benefits including NFL and NBA tickets, exclusive merch, concepts and cash-back. Koto Studio was tasked with establishing the brand and product design in 2024, with us brought in to help define the brand's motion identity.