A defined and dynamic motion system. One built to amplify the new creative and visual identity platforms while speaking to the brand's core offering of frequent, fast and flexible travel. The result was a motion language built around the brand's new 'star system' - a visual identity update born from the brand's iconic star. The individual points of the star became jets, able to fly and move dynamically and independently. In support, all motion moments had to bring through the tactile feeling of flying. The click of a seatbelt. The surge of an engine. The feeling of taking off more. Huge thanks to folks below from Thinkerbell for having us on this project.