For those not in the know, Jetstar is an Australian low-cost airline and subsidiary of Qantas that flies both domestic and international routes. In late 2024, independent agency Thinkerbell had the assignment of leading a brand refresh and bringing to life the brand’s new creative platform, ‘Take Off More’. We were brought on as the motion partner to help build the the brand’s motion identity, define core principles and behaviours, and deliver a suite of key motion assets for international rollout. The result was a dynamic motion identity built around the new ‘star system’ — a visual identity update born from Jetstar’s iconic star. The individual points became abstract jets, able to fly and move dynamically and independently, while every motion moment brought through the tactile feeling of flying. The click of a seatbelt. The surge of an engine. The feeling of taking off more.