Jetstar, a common name in Australia, is a national low-cost airline and subsidiary of Qantas that flies both domestic and international routes. In late 2024, independent agency Thinkerbell had the assignment of leading a brand refresh and bringing to life the brand's new creative platform - 'Take Off More'. We were brought on as the motion partner to help define the brand's motion principles and behaviours as part of this refresh, and deliver a suite of key motion assets for international rollout.