Office of Public Works

The Office of Public Works is the collective behind Australian hospitality baron Maz Salt and a number of Melbourne's best-known hospitality projects. Since launching the OG laneway bar Section 8 in 2006, the group's been behind venues like Ferdydurke, Belleville, Globe Alley, Radar, The Beast, Beast City and more. All spaces that have been seminal grounds driving grassroots movements across culture, style, music and art. Coming into 2024, 'OOPW' didn't have a cohesive identity that captured the group's energy, purpose and people within. Something to attract investors, artists and collaborators. Something to represent the diverse spread of sub-cultures the spaces nurture. Something to make the group distinct from other hospitality groups. The projects themselves don't follow a set playbook. They're organic. Non-prescriptive. Non-assuming. Low-fi. All filled with patchwork quilts of personalities and characters. Big pirate ship energy. Trends aren't followed, it's radicalism over conformity. A frothy brew of ideas and influence to begin crafting an identity.

Identity design for a Melbourne hospitality and culture collective.

CATEGORY:
Identity Design
YEAR:
2024
Credits:
Maz Salt (Founder), Melissa Tan (Marketing Manager) plus the full team across the group. Duncographic too for the photography.
Brand Identity
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Office of Public Works

The Office of Public Works is the collective behind Australian hospitality baron Maz Salt and a number of Melbourne's best-known hospitality projects. Since launching the OG laneway bar Section 8 in 2006, the group's been behind venues like Ferdydurke, Belleville, Globe Alley, Radar, The Beast, Beast City and more. All spaces that have been seminal grounds driving grassroots movements across culture, style, music and art. Coming into 2024, 'OOPW' didn't have a cohesive identity that captured the group's energy, purpose and people within. Something to attract investors, artists and collaborators. Something to represent the diverse spread of sub-cultures the spaces nurture. Something to make the group distinct from other hospitality groups. The projects themselves don't follow a set playbook. They're organic. Non-prescriptive. Non-assuming. Low-fi. All filled with patchwork quilts of personalities and characters. Big pirate ship energy. Trends aren't followed, it's radicalism over conformity. A frothy brew of ideas and influence to begin crafting an identity.
Brand Identity
Credits:
Maz Salt (Founder), Melissa Tan (Marketing Manager) plus the full team across the group. Duncographic too for the photography.
CATEGORY:
Identity Design
AGENCY:
YEAR:
2024