In late 2023, Amber Hahipene, Jacob Bell and Jerry Poon came to us with a vision for a new project in Footscray — a hybrid bar, music venue and community space for Melbourne’s inner-west. Locals-led drinks, diverse programming, local and international acts plus more, all within an inviting space where good times were the norm. The vision? A bright and inclusive visual identity for a considered space full of character. Playful, but refined. A touch of quirk, done with finesse. We developed a tight but punchy identity featuring an expressive logo and type approach, a bold palette lifted from the colour-diverse tones of the building, all capped by a signature brand character mark. Having grown up in the west and been raised on Olympic Donuts (IYKYK), this was a good one. Big thanks to the team for bringing us on 🫶