In late 2023, Amber Hahipene, Jacob Bell and Jerry Poon came to us with a vision for a new project in Footscray - a hybrid bar, music venue and community space for Melbourne’s inner-west. We’re talking a locals-led drinks list, diverse programming, local and international acts plus more within an inviting space where good times were the norm. The brief? Craft a bright and inclusive visual identity for a considered space full of character. Playful, but refined. A touch of quirk, done with finesse. Ownable, recognisable and distinct.