Here we’ll cover a very brief snapshot of Ryan and the practice. Very brief.
We’re an independent Melbourne design studio with a focus on brand and motion. Led by Ryan Walker, we partner with founders, agencies and brand teams globally to create expressive brand strategies, visual identities, motion systems and motion production work.
Our work is culturally-informed and seen across the fields of music, arts, retail, technology, hospitality, automotive, real estate and more. We don't have a house style, but house values we bring to the work. Expression. Optimism. Impact. Personality meets practicality.Authenticity? Paramount. Day-one energy, every day.
Say hello! We're all about new projects and new friends. Fast responses. Clear quotes. Good times, we promise 👋
Identity design for a hybrid bar, music and arts space in Melbourne's inner-west
The brief
In late 2023, Amber Hahipene, Jacob Bell and Jerry Poon came to us with a vision for a new project in Footscray - a hybrid bar, music venue and community space for Melbourne’s inner-west. We’re talking a locals-led drinks list, diverse programming, local and international acts plus more within an inviting space where good times were the norm. The brief? Craft a bright and inclusive visual identity for a considered space full of character. Playful, but refined. A touch of quirk, done with finesse. Ownable, recognisable and distinct.
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Outcome
We developed a tight but punchy identity featuring an expressive logo and type approach, a bold palette lifted from the colour-diverse tones of the building, all capped by a signature brand character mark. Having grown up in the west and been raised on Olympic Donuts (IYKYK), this was a good one, so big thanks to the team for bringing us on 🫶
Credits:
(PHOTOGRAPHY) Duncographic. (SIGNAGE) Mike Babbington at Burn City Graphics.
Brand Identity
Signage and Wayfinding
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Credits:
(PHOTOGRAPHY) Duncographic. (SIGNAGE) Mike Babbington at Burn City Graphics.