Misfits Footscray

2024

Identity design for a hybrid bar, music and arts space in Melbourne's inner-west

The brief
In late 2023, Amber Hahipene, Jacob Bell and Jerry Poon came to us with a vision for a new project in Footscray - a hybrid bar, music venue and community space for Melbourne’s inner-west. We’re talking a locals-led drinks list, diverse programming, local and international acts plus more within an inviting space where good times were the norm. The brief? Craft a bright and inclusive visual identity for a considered space full of character. Playful, but refined. A touch of quirk, done with finesse. Ownable, recognisable and distinct.
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Outcome
We developed a tight but punchy identity featuring an expressive logo and type approach, a bold palette lifted from the colour-diverse tones of the building, all capped by a signature brand character mark. Having grown up in the west and been raised on Olympic Donuts (IYKYK), this was a good one, so big thanks to the team for bringing us on 🫶
Credits:
(PHOTOGRAPHY) Duncographic. (SIGNAGE) Mike Babbington at Burn City Graphics.
Brand Identity
Signage and Wayfinding
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Credits:
(PHOTOGRAPHY) Duncographic. (SIGNAGE) Mike Babbington at Burn City Graphics.
Brand Identity
Signage and Wayfinding