A social brand world, full of Maltesers personality. Interactive swipe-ups, a Stories tap arcade, this direction ensured the brand lived on and worked for social. Initially people were seeing red, and nothing but, so we brought more variety with an expanded colour palette. Music too was yet to be defined, so an audio direction best described as a fusion of cheeky pop and more subtle electro swing came into play. Mars were big fans, with the new direction launched in the UK in 2020, and now being adopted in markets across Europe.