The XFL is an American football league headed by Dwayne 'The Rock' Johnson and Danny Garcia, featuring teams across the United States in mid to major-size markets. The two founders had decided to rebrand the XFL ahead of a 2023 relaunch, which was put in the good hands of the good folk at R/GA. Working with the team in New York, I was brought into the project to help establish the motion principles for the brand and deliver foundational assets such as the official logo animation, motion templates and more.