WORK

Ryan Walker is a brand and motion designer forever looking to create expressive work and extroverted brands. He's worked for nifty ones like Google and M&M's, but finds building new ones just as neat.

Ryan currently works on identity, visual and motion design projects for both independent clients and larger agencies. He's worked for a host of shops in both Melbourne and London, and remotely in Tokyo and New York.

CONTACT

Fast responses. Clear quotes. Good times. For freelance bookings, new branding projects or anything else, say g'day via hello@ryanwalkerstudio.com.

Celebrations Social UK

THE BRIEF

Agency: AMV BBDO

Year: 2020

Spontaneous, energetic, upbeat. Words straight from the Celebrations brand guidelines, and values that set the tone. Tasked with defining the brand's design and art direction across social, the challenge was to amplify these values and take branding that was somewhat dated, and make it fresh again. How it looked. How it moved. How it sounded. How it landed. We were game.

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OUTCOME

Art Direction

Visual Design

Motion

A social brand world that amplified core values, better spoke to younger audiences and offered fresh ways to use traditional brand assets. This low-fi direction was intended to be polished yet casual, via simple compositions, expanded colours, expressive emojis, hard drop shadows, energetic motion work and a summer EDM soundtrack. Mars were big fans, with the new direction launched in the UK in 2020, and now being adopted in markets across Europe.