Here we’ll cover a very brief snapshot of Ryan and the practice. Very brief.
We’re an independent Melbourne design studio with a focus on brand and motion. Led by Ryan Walker, we partner with founders, agencies and brand teams globally to create expressive brand strategies, visual identities, motion systems and motion production work.
Our work is culturally-informed and seen across the fields of music, arts, retail, technology, hospitality, automotive, real estate and more. We don't have a house style, but house values we bring to the work. Expression. Optimism. Impact. Personality meets practicality.Authenticity? Paramount. Day-one energy, every day.
Say hello! We're all about new projects and new friends. Fast responses. Clear quotes. Good times, we promise 👋
Spontaneous, energetic, upbeat. Words straight from the Celebrations brand guidelines, and values that set the tone. Tasked with defining the brand's design and art direction across social, the challenge was to amplify these values and take branding that was somewhat dated, and make it fresh again. How it looked. How it moved. How it sounded. How it landed. We were game.
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Agency: AMV BBDO
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Outcome
A social brand world that amplified core values, better spoke to younger audiences and offered fresh ways to use traditional brand assets. This low-fi direction was intended to be polished yet casual, via simple compositions, expanded colours, expressive emojis, hard drop shadows, energetic motion work and a summer EDM soundtrack. Mars were big fans, with the new direction launched in the UK in 2020, and now being adopted in markets across Europe.