Here we’ll cover a very brief snapshot of Ryan and the practice. Very brief.
Ryan Walker is a brand and motion designer based in Melbourne. He’s all about new projects and can be reached via email here. Read more. He works with brands, studios and agencies to create bright, optimistic work that does this.
Ryan Walker is a brand and motion designer based in Melbourne. He’s all about new projects and can be reached via email here. Read more. He works with brands, studios and agencies to create bright, optimistic work that does this.
Spontaneous, energetic, upbeat. Words straight from the Celebrations brand guidelines, and values that set the tone. Tasked with defining the brand's design and art direction across social, the challenge was to amplify these values and take branding that was somewhat dated, and make it fresh again. How it looked. How it moved. How it sounded. How it landed. We were game.
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Agency: AMV BBDO
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Outcome
A social brand world that amplified core values, better spoke to younger audiences and offered fresh ways to use traditional brand assets. This low-fi direction was intended to be polished yet casual, via simple compositions, expanded colours, expressive emojis, hard drop shadows, energetic motion work and a summer EDM soundtrack. Mars were big fans, with the new direction launched in the UK in 2020, and now being adopted in markets across Europe.