Identity design, web design and rollout across social, motion and more. The identity took initial cues from both modern political news platforms and 20th century events like the ’68 Parisian riots. It followed the core idea of featuring an asterisk to highlight the platform’s emphasis on transparency with an icon that also closely resembles a top-down or side view of an umbrella. In practical terms, this asterisk brand mark had use in noting the political lean of reporters on the website, as a motion device across video content and more. The identity also features a delibrately tight palette, opting to own a single colour in green to prioritise recognition and recall.