Fourth Line is a risk management and compliance system that empowers financial and wealth management practices to demonstrate they are taking responsible steps to act in the best interests of their clients. They provide a system that offers a fourth line of defence, or final layer of assurance for financial advisors. Their brief was a tidy one. Modernise the brand, design a new website and ensure safety, security and authority are conveyed.
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OUTCOME
Identity
Web
Fourth Line’s identity was designed to reflect the brand’s core values while offering an undertone of consistency. The authoritative monochrome blue palette, the logo’s uniform stroke and letter weights, this was a brand that needed to project strength, but also appear forward-thinking.